Drill or be Drilled: How to Sell Dentistry Without Stress, Master the Art of Persuasion, and Build a Practice That Prints Money

DRILL OR BE DRILLEDHow to Sell Dentistry Without Stress, Master the Art of Persuasion, and Build a Practice That Prints MoneyBy Dr. G.S.S. Khurana, DMD (University of Pennsylvania), MBA (Johns Hopkins University)Most dentists are clinically excellent……but financially average.This book is the difference.DRILL OR BE DRILLED is not about working harder, taking more CE, or hoping patients say “yes.”It’s about thinking differently, communicating powerfully, and building a system where high-value dentistry becomes the norm—not the exception.Dr. G.S.S. Khurana pulls back the curtain on what actually drives a high-performing, high-income dental practice—and it’s not what most dentists were taught in school.Inside This Book, You’ll Learn:How to ethically and confidently present treatment so patients WANT to say yesThe psychology behind case acceptance and patient decision-makingWhy most dentists underproduce—and how to instantly correct itHow to structure your day to maximize production per hour (not just stay busy)The difference between being a “tooth fixer” and a practice builderSystems to eliminate inefficiencies and unlock hidden revenue in your existing patient baseHow to position yourself as a premium provider in your marketThe mindset shift required to go from average income to top-tier earningsThis Book Is For:Dentists who are tired of doing more work for less moneyPractice owners who want predictable, scalable growthAssociates who want to increase production and become indispensableClinicians ready to step into leadership, confidence, and financial controlWhat Makes This Different?This is not theory.This is not fluff.This is real-world strategy from a dentist who has built and operated at a high level.You’ll get direct, practical insights you can apply immediately in your next patient interaction.The Reality:You’re either building a practice that prints money…or you’re slowly being outpaced by those who understand business, persuasion, and positioning.There is no middle ground.It’s time to stop leaving money on the table.It’s time to take control of your practice.Drill… or be drilled. Read more